Brand Profile: Silent Antics (Interview)

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Nashville has showcased a vibrant, and surprisingly diverse music scene at its cultural forefront for a number of years now, but clothing has always lagged behind, especially in the rap and urban atmospheres. In the early 2000s as Nashville’s rap scene exploded with the emergence of emcees Starlito and Young Buck, Nashville became another Dirty South hub on the G-Unit and Cash Money maps. This influence still impacts the city and this can be seen stylistically through music as well as how people dress.

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For a long time, fashion was considered a baggy white tee shirt, starched jean shorts, some ugly sneakers, and a flat brimmed hat turned to the side, as your pants sagged at a laughable distance, and these trends can still be seen today in many Nashville rappers and outfits all about the city.

Fashion now dominates the rap game. Artists like Playboi Carti exploded for their impeccable style before their music, and A$AP Rocky has made a name for himself by boasting about his designer dresser, and even shot up the charts with his song serving as a tribute to designer Raf Simons.

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Nashville has many young faces working to change the city’s fashion reputation and send a message with their streetwear brands. Perhaps the most exciting is Silent Antics, run by Chase Rutledge.

Silent Antics is reminiscent aesthetically and thematically to early Anti-Social Social Club designs, with a sprinkle of FTP or Superrradical messages. The brand is beginning to cement intself into the fabric of up and coming streetwear brands. SA has been seen on No Jumper, worn by Rae Sremmerd, KEY!, as well as New Orleans Saint Alvin Kamara.

The designs are striking, and never over the top, but always self-sufficient.

Music City Underground had the pleasure of speaking with Chase about his brand, his influences, and his future.

 

Music City Underground: How did you first get into streetwear?

Chase Rutledge: I got into streetwear and independent brands when I was around 13-14 years old. I always wanted to add a couple of twists to the clothes I was buying and that’s when I got the idea to start my own brand. I have a lot to say and looked at clothing as the best way to express myself. It wasn’t until I was 18 years old when I made it official.

Music City Underground: What message are you trying to send with “Silent Antics”?

Chase Rutledge:  Silent Antics is a form of behavior. We’re rebellious and don’t give a fuck about the rules. My ideas and designs come from my experiences in life. A lot of fucked up shit has happened and I’m okay to bring light to those situations because I know I’m not alone. Some shit is dark and some people don’t get it, but at the end of the day I’m just making what I like. If you got a dream, which everyone does, quit worrying about what people think and do that shit.

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Music City Underground: What notable artists and celebrities have been seen sporting your brand?

Chase Rutledge: Not a lot of celebrities. Rae Sremmurd wore Silent Antics to the Mayweather vs. Pacquiao fight in Vegas. I think that was the first time any celebrity had worn SA. KEY! from ATL has supported over the past year or two. Met him through mutual friends. Alvin Kamara also has supported me and the brand ever since he came to UTK. In all honesty though, I don’t really focus too much on celebrities or someone famous wearing my shit. They usually want something for free and that’s lame to me. I’m cool with a few rappers in my city that have supported ever since we started and that’s who I focus on the most.

Music City Underground: What designers do you look up to most and what brands do you most admire?

Chase Rutledge:  I don’t really look up to any designers. I really fuck with independent brands like FTP, FOULPLAY, and Gnarcotic though. Those guys are dope. Rogue Status and DTA Posse was one of the first brands I started wearing when I was in middle school.

Music City Underground: Do you ever hope to collaborate with another brand, and if so which one?

Chase Rutledge: As of right now, I don’t have any aspirations to collaborate with another brand. I’ve got a lot of shit planned out for the next year or two that I want to focus on but you could see a collaboration in the next year or so. You’ll have to wait and see.

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Music City Underground: What’s next for Silent Antics?

Chase Rutledge: Looking to open up my own store or warehouse in the next couple of years. I want to expand the brand out to the west coast more so I’ll be traveling back and forth from Nashville to Arizona and California. I’m no where near where I want to be but these kids really fuck with me and Silent Antics and that’s super cool to me. They inspire me to keep going. I constantly give back to my fans and supporters because I wouldn’t be where I am today without them. It’s Silent Antics till’ the day I die.

 

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